About · Sangrur, Punjab
BAAG began in Sangrur — a small city in the Malwa region of Punjab where the mustard fields still run to the horizon and the tractors still start at dawn. We are a Sangrur streetwear brand carrying Punjab's icons onto heavyweight cotton.
Baagh means tiger in Punjabi. It's a name our grandfathers gave the fearless. BAAG is written short — the way it's spoken on the street.
280 GSM combed-cotton oversized tees. Heavyweight fleece hoodies. Numbered collector cuts. Every piece carries a piece of Punjab — the Sher, the Khanda, phulkari colour, Gurmukhi typography, and the philosophy of Chardi Kala.
Because the story we tell isn't downloaded from a mood board. It's the one we grew up in. Sangrur, Barnala, Patiala — the Malwa belt is our source material.
BAAG isn't being built for you. It's being built with you — drop by drop, feedback by feedback.