Drop 001 — Live Now
BAAG — cinematic Punjabi luxury streetwear campaign
Drop 001 · Chapter One

Premium Punjabi Men's Streetwear & Oversized Tees — BAAG

ਇਹ ਸਿਰਫ਼ ਕੱਪੜਾ ਨਹੀਂ — ਇੱਕ ਪਹਿਚਾਣ ਹੈ.
Premium Punjabi clothing in heavyweight cotton. Cinematic prints. Made for those who lead.

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ਬਾਘFear NothingChardi KalaBorn to Leadਸ਼ੇਰPower WornRūh AzaadBuilt DifferentਬਾਘFear NothingChardi KalaBorn to Leadਸ਼ੇਰPower WornRūh AzaadBuilt DifferentਬਾਘFear NothingChardi KalaBorn to Leadਸ਼ੇਰPower WornRūh AzaadBuilt Different

Punjab, in frames

The culture behind the cloth

01 — Heritage

ਘੋੜਾ.
The royal beast.

In Punjab, the horse — ghora — is more than an animal. It is honor, speed, and sovereignty made flesh.

01

Warrior royalty

From Maharaja Ranjit Singh's famed cavalry to the riders of village battlefields, the horse carried kings into legend.

02

Neza bazi

Tent pegging — the art of lance, dust, and gallop — remains Punjab's living testament to precision and courage.

03

The wedding ghodi

In every baraat, the groom arrives on horseback — a symbol of pride, family honor, and celebration.

04

Fearless spirit

In Sikh history and Punjabi folk poetry, the rider and his horse are inseparable — dignity, fearlessness, and divine will.

02 — Philosophy

A tiger doesn't follow.

BAAG is Punjabi for tiger. A movement for those who refuse to be quiet, refuse to blend in, and refuse to wear something that does not carry meaning.

Every piece is designed in Chandigarh, cut from 280 GSM heavyweight cotton, and finished with printing techniques used by the world's most respected houses. No noise. No trends. Only intention.

280
GSM cotton
100
Numbered pieces
07
Countries shipped
03 — Drop 001

The Collection.

View all pieces
Sher — lion graphic tee back print
Sher — front
Mitti heritage oversized t-shirt — Gurmukhi ਮਿੱਟੀ lettering and wheat stalk on garment-dyed brown cotton
04 — Chapter

ਸ਼ੇਰ.
The gaze of a leader.

The Sher chapter is a study in restraint. A single crest on the chest. A commanding portrait across the back. Rendered in aged gold on garment-dyed onyx cotton — the piece speaks before you do.

05 — Lookbook

Cinema of cloth.

Punjab — La Terra
Frame 01
Punjab — La Terra
Sand cotton, sunset field.
01 / 06
Rūh Azaad
Frame 02
Rūh Azaad
Onyx cotton, rain-lit streets.
02 / 06
Chardi Kala
Frame 03
Chardi Kala
Cream cotton, rising spirit.
03 / 06
Rooted in Land
Frame 04
Rooted in Land
Forest cotton, wheat harvest.
04 / 06
Mera
Frame 05
Mera
Onyx cotton, gold script.
05 / 06
The Collector's Piece
Frame 06
The Collector's Piece
001 / 100 — numbered.
06 / 06
Chapter One — Drop 001
The Inner Circle

Early access to every drop.

Members receive 48h presale, numbered releases and film premieres. No noise, ever.