PUNJABI ROOH — ਪੰਜਾਬੀ ਰੂਹ Tee

Design Story — Punjabi Rooh

Rooh is the word Punjabis use when 'heart' is not enough. It appears in folk verse, in qawwali, in the way people describe a place they cannot stop returning to. This is the original piece of that line, before the Azaad edition extended it.

The artwork keeps the Gurmukhi at its centre and lets the surrounding space do the work — a composition closer to a page of manuscript than to a graphic tee. Ink is warm, single colour, printed flat.

It is the most understated of the script pieces and the one that ages best.

How to Wear It

Straight denim, boots, no jewellery. It works as easily under a jacket as it does alone.

Take your usual size; if you want the full long-line silhouette, size up once.

Fabric & GSM

280 GSM combed ring-spun cotton, 100% natural fibre. GSM — grams per square metre — is the single most honest number on a t-shirt spec sheet: high-street tees sit between 140 and 180 GSM, while this cloth is close to double that. You feel it as soon as the garment is out of the box.

The yarn is combed to strip out short fibres before spinning, which is why the surface is smooth rather than fuzzy and why the print sits flat instead of sinking into the weave. Cloth is bio-washed and pre-shrunk before cutting, so the measurements you read on the size chart are the measurements you keep.

Fit Guide

Cut as a true oversized silhouette: the shoulder seam is engineered to drop 3–5 cm past the natural shoulder, the body runs straight rather than tapered, and the hem lands at mid to low hip. Sleeves finish mid-bicep with deliberate volume.

Take your usual size for the intended boxy fit. Size up once if you want the exaggerated long-line look worn with wide-leg trousers, cargos or layered under a jacket. If you are between sizes and prefer a cleaner line, size down. The neck is ribbed and shoulder-to-shoulder taped, so it holds its shape through repeated wear.

Care Instructions

Machine wash cold at 30°C on a gentle cycle, inside out, with similar colours. Use a mild detergent — no bleach, no fabric softener, and no optical brighteners, which dull dark cotton over time.

Tumble dry low or, better, line dry in shade; direct sun will fade both the dye and the ink. Do not iron directly over the print — turn the garment inside out and press on low heat. Do not dry clean. Cared for this way, a 280 GSM tee holds its colour and shape for years rather than seasons.

Size Chart

Garment measurements taken flat, in centimetres. Allow ±2 cm tolerance.

Still unsure? Read the full BAAG size guide.